Will Nicklas
Vice President, Marketing, Communications and Shared Services

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Will Nicklas
Vice President, Marketing, Communications and Shared Services

Will Nicklas is Vice President of Marketing, Communications and Shared Services for Toyota Connected, Inc., where he will lead a team responsible for discovering and developing new software-based business opportunities, customer experiences and product enhancements for the Toyota and Lexus brands, leveraging the

company’s expanding capabilities in the fields of data management and analytics.

Nicklas joined Toyota in 1987 as part of the team that launched Lexus in the U.S. While at Lexus he held management positions in field sales, market representation (franchise development), marketing and global brand development. Nicklas has also held positions at Scion, as well as in Toyota Marketing and the Toyota Dealer Investment Group, and was special assistant to the
president of Toyota Motor Sales, U.S.A., Inc. Nicklas is a graduate of California State University at Fullerton where he earned a Bachelor of Arts degree in international business with an emphasis in Japanese.